Hallema S. Sharif

Executive director of communications


4402 0558
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  • University of Phoenix
    MBA Marketing; completed 30 Semester Hours
  • Xavier University of Louisiana
    Bachelor of Arts, Mass Communications
  • 2004 Woman of the Year, City Business News
  • 2003 YWCA Role Model


Hallema Sharif is a seasoned communications, media, corporate and public relations professional with over 30 years of experience in multiple industry sectors. She has an extensive amount of experience in the Arts and Humanities. Her industry knowledge and expertise has positioned her to be one of the most sought after communications and public relations experts.

Hallema has successfully developed, managed, and executed numerous global communications brand campaigns. In her career, she has been a business owner, news producer, media and public relations executive, press secretary, senior consultant, thought leader and spokesperson, served as a senior team member, etc. She has worked for corporations and organizations including New York University, Baruch College – the City University of New York, the Thurgood Marshall College Fund, Young & Rubicam, global PR firm Burson-Marsteller, Black Entertainment Television, ABC, FOX News, Elavon, government officials at local and national levels, and the American Lung Association National Headquarters, just to name but a few.

Hallema has received numerous awards and recognitions for her work as well as for her community involvement on issues relevant to women and children. She serves as a mentor in multiple capacities and is highly regarded by many of her industry peers.

Prior to joining VCUQatar, Hallema ran a very successful Media/PR Consultancy known as “Hallema’s World, Inc.” In addition to serving global clients such as Utimaxx Health, the Colonial Williamsburg Foundation’s “Let Freedom Ring Challenge”, PR firms INVENTIV Health and Chandler Chicco; she started a program several years ago entitled “Pick My Brain for Your Brand”, an on-and-offline lecture series to assist entrepreneurs, start-up companies, and small business owners who can’t afford many of the high costs associated with hiring a communications/marketing firm to establish brand relevance and generate awareness to those audiences important to their success.

Hallema has taught courses in English, Marketing and Public Relations at university level and has served as a speaker at numerous industry events. Hallema is a proud member of the world-renowned Humphrey Jazz family out of New Orleans, Louisiana. Her great-grandfather is noted as the “Grandfather of Jazz.” 

Teaching Experience

  • NYU School of Communications, 2007. Innovative Marketing Lecturer
  • Baruch College, 2008. Media & Pubic Relations Lecturer
  • Hampton University, 2008. Media & Public Relations career lecturer
  • Speaker, 2007 Bulldog PR Media Summit
  • Speaker, 2007 Nationwide Lung Association Conference


  • Member of Alpha Kappa Alpha Sorority, Inc.
  • 2004 Woman of the Year, City Business News
  • 2003 YWCA Role Model
  • Served as a Judge for the 2007 Annual American Academy of Asthma, Allergy, and Immunology (AAAAI) Samter Journalism Awards
  • Previous Advertising Women of New York
  • Founding member/spokesperson of AMightyRiver.com Global Career Recruitment
  • Previous New Orleans Jazz & Heritage Festival Board Member
  • Previous Film & Video Commission of New Orleans
  • Previous Essence Music Festival Steering Committee
  • Public Relations Society of America
  • National Association of Black Journalists