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VCUarts Qatar’s Fashion Business Program (FBP) offers unique courses catering to the needs of fashion industry professionals. The program focuses on business development and was created in response to the requirements of the growing local entrepreneurial market.
This program aims to provide participants with entry-level business skills for the fashion enterprise market.
Learning Objectives
The Fashion Business program provides a chance for participants to learn how to set up their own fashion businesses. It introduces them to the key elements of professional fashion drawing, the role of a fashion buyer, and the fundamentals of producing a line of apparel.
Program Requirements
All the courses are taught in English.
By Yang Soon Ju
This introductory course focuses on the key elements of basic fashion drawing, such as sketching, fashion illustration, and technical drawing, all of which are important for communicating design ideas in the fashion industry. Participants will first be introduced to the overall fashion process. Next, they will learn about the design process, basic fashion drawing, and how to use the technical drawing for both production and merchandising. They will then move to more professional presentation formats of fashion design as communication tools by using computer technology.
At the completion of the course, the students should be able to:
Start: July 2, 2019
End: July 28, 2019
Lessons: Eight classes
Days: Sundays & Tuesdays (twice a week over the four weeks in July)
Time: 5pm – 8pm
Week 1 | An introduction to the fashion processes and professional terminologies. Participants will study a wide variety of communication tools which are used by the fashion industry ranging from design development technologies to merchandising applications. |
Week 2 | An introduction to creative design development and sketching processes (proportions, cut, fit, and details) |
Week 3 | Illustrating with different media (stylistic variations) |
Week 4 | An introduction to the basic technical drawing by hand for basic shirts, skirts, pants, and T-shirts. |
Week 5 | A continuation of Week 4 with an emphasis on dresses, jackets, or coats (Computer Lab: to be confirmed). |
Week 6 | A demonstration of basic fabric patterns and knitwear textures for technical drawing (Computer Lab: to be confirmed). |
Week 7 | Project 1: Creating line sheets (Computer Lab: to be confirmed). |
Week 8 | Project 2: Making specification sheets (Computer Lab: to be confirmed). |
By Sonali Raman
Participants will be introduced to the fundamentals of producing a line of apparel and accessories from conception to consumer. An emphasis will be placed on market research, specification sheets, costing, sourcing, production, and sales.
1. Understanding the phases and processes of apparel design and development
2. Researching and defining target markets and target customers, as well as product lines
3. Appreciating apparel quality and value
4. Being comfortable with the dynamics of working in product development teams
5. Sourcing materials, components, and production for apparel lines and completing a specification package
6. Understanding apparel product development terminology
7. Learning to communicate with outsourced production facilities in order to translate designs correctly into end products
8. Learning how to present collections to stores/store buyers.
Start: 1st July 2019
End: 24th July 2019
Lessons: Six classes
Days: Mondays & Wednesday
Time: 5-8 pm
Week 1 | Understanding the market and target consumer. How to plan a line for a store, while keeping in mind market requirements. |
Week 2 | Planning a range for a particular store. Students will work in groups and in a simulated retail situation. |
Weeks 3 & 4 | Learning how to create specification sheets for outsourcing production. |
Weeks 5 & 6 | Working on moods, theme directions, costings, and simulating the process from fit samples to final production while working in groups.Presenting the final line in illustration form with specification sheets, and line sheets for marketing and sales. |
By Yang Soon Ju
This comprehensive course is an introduction to setting up a fashion business. It will focus on the key elements of the fashion business, such as sourcing, prototyping and marketing. Participants will start by researching global trends in fashion businesses and examining case studies. They will design business models, analyze their chosen target markets, develop their budgets, define their value propositions, and other relevant factors.
Upon successful completion of the course, participants will be able to:
Start: Oct 19, 2019
End: Dec 7, 2019
Lessons: Eight classes
Days: Saturdays
Time: 5pm – 8pm
Week 1 | Discussing the global trend of the fashion business, analyzing target markets, and understanding entrepreneurial skills |
Week 2 | Analyzing case studies |
Week 3 | Investigating the key elements of market analysis |
Week 4 | Discussing design thinking and its practice |
Week 5 | Researching local fashion entrepreneurs |
Week 6 | Exploring steps for setting up a fashion brand |
Week 7 | Designing a fashion business model: from ideas to final launch |
Week 8 | Students’ presentations |
By Sonali Raman
This retail buying course will introduce participants to the role of a fashion buyer and will help them to identify trends, understand marketing and merchandising, inventory control, supply chain and seasonal buying strategies.
1. Apply technical knowledge and skills in purchasing management to meet the demands of the market
2. An insight into global retail business models
3. Applying initiative and judgment in planning, problem-solving and decision-making
4. Organizing a successful step-by-step buying process
5. Establishing assortment stock policies and building a merchandising model stock plan
6. Identifying a correct buying plan with the correct assortment of products within company budgets and target market requirements
Start: 4th September or
End: 23rd October 2019
Lessons: Eight classes
Days: Wednesday
Time: 5-8 pm
Week 1 | An introduction to the principles of retail buying, customer profiling, the role of the buyer, trend analysis and seasonal calendars• Customer Profiling – an examination of population measurements(geodemographic, demographics, psycho-graphics)• The Role of the Buyer – the responsibilities of the buyer within the retail organization and the key skills required. Day-to-day tasks are described for all levels of buying within a variety of fashion retail businesses and sectors• Trend Analysis –understanding the buyer’s perspectives. |
Week 2 | The role of a merchandiser, supply chain provider, sourcing, costings, margin and mark up, promotions, markdowns.The role of the merchandiser and allocator – the key responsibilities of the merchandiser and allocator within the retail organization including the key skills required, and setting objectives.• Range Plans – strategy, product hierarchy, store groupings• Seasonal Calendars – selecting the most effective seasonal layout.• Sourcing and Costing – understating supply chain management, elements of product cost, the supplier’s cost and cost sheets• Margin & Mark-up – calculating a selling price, understanding margin principles, calculating mark-ups, estimating hidden costs and learning how to improve margin.• Promotions & Markdowns – planning and forecasting markdowns, calculating a markdown and estimating the effectiveness of a markdown |
Weeks 3 & 4 | Introducing tools for making effective buying decisions, store groupings, product development including buying cycles, lead times, competitive analysis• Range Planning – an exploration of the creative aspects of range planning that are required to create a balanced and commercial range. A practical task is set to bring range planning processes to life• The tools for making effective buying decisions and driving the sales of a fashion range will also be discussed• Product Development – including a discussion on buying cycles, buying trips, competitor analysis, critical path management, buyers packs, quality control and lead times |
Week 5 | Organizing a step-by-step buying process, establishing an assortment of stocks and a stock plan, identifying a correct buying plan, sales analysis, and profit managementSourcing – examining strategic sourcing, internal and external considerations, supply chain management, factory visits and current issues affecting sourcing |
Weeks 6,7 & 8 | Creating a six-month buying plan and simulating sales projection, estimating and calculating stock levels, purchases, gross margins, markups, and markdowns. |
Course Topics
Lectures, classroom exercises, case studies, discussions, readings, consultations, resources, and online materials and demonstration.
Participants who successfully complete the program will be presented with a certificate of accomplishment.
Program Details
Start | July 1st, 2019 |
End | December 7th, 2019 |
Total Lessons | 30 lessons |
Total Hours | 90 hours |
Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.
Please do not purchase materials until VCUQatar has sent final course confirmation.
On occasions, there may be some more materials to be bought and brought in if and when advised by the instructor.
Start: Sat, 1 Jun, 2019
End: Sat, 7 Dec, 2019
Lessons: 30
Days: each course has a diffrent
Time:
Location:
Cost: QAR 5000
Yang Soon Ju
ang Soon Ju (Elizabeth) is an interdisciplinary designer and entrepreneur with an MFA in Design Studies and a BFA in Fashion Design from VCUarts Qatar.
She has engaged with numerous projects/events and developed designs/collections in partnership with community organizations: to name a few, Doha Film Institute, Tim MakowerArchitects, Sidra Medicine/Hospital, Heya Arabian Fashion Exhibition, Doha Festival City, and Galeries Lafayette and Tasmeem Biennial Art and Design Conference. Her entrepreneurial positions in Korea, Singapore, Thailand, and Qatar span two decades, ranging from founding an English-speaking school; textile trading, and designing/producing household items and specialty clothing, as well as marketing those products, to consulting in financial auditing/ bookkeeping and business management. In addition to her entrepreneurial initiatives, she currently teaches in the Fashion Design department and Continuing Education and Community/Continuing education programs at VCUarts Qatar.
Sonali Raman
Sonali has been in the fashion business for over 28 years with diverse experiences spanning client side, retail, consultancy, interacting with manufacturers, sourcing and designing both in India and the Middle East.
She worked for nearly two decades with a fashion-buying house in India representing European retail brands, sourcing textiles, developing sample lines and finding the right sources to manufacture them. Being an alumnus of NIFT, New Delhi, she has been associated as a jury member and guest faculty to the fashion students at NIFT, Chennai for ten years.
She then moved to live in Doha, Qatar fourteen years ago and since has worked as a fashion consultant on several prestigious design projects related to fashion and garments such as the Qatar Armed Forces Military Uniforms Project amongst others. She has also covered fashion trends for magazines in Doha (Glam and Woman Today).
Sonali has worked as a retail buyer for over four years, buying worldwide from several brands spanning women’s wear, menswear, kids wear and home décor for stores in Doha. She has also been teaching in the Department of Fashion at Virginia Commonwealth University in Qatar as adjunct faculty for the last nine years. Sonali launched her own fashion brand in 2014 to find ways to sustain the dying craft and textile traditions of her country.
Sonali’s brand also carries a line of handcrafted fashion jewelry using traditional craft techniques in contemporary designs. The line of fashion ready-to-wear is a blend of modern silhouettes with natural fabrics and traditional embroidery techniques. This is an effort to keep the traditional crafts sustainable and yet relevant to the times. She works with craft persons and artisans to create these products.
To register for this course, access the form.