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Design Matters

Design expands access to information and opportunities. Design provides comfort in every environment and helps people personalize their experiences. Design molds perceptions of ourselves and others.

Good design requires rigor, knowledge, skills and clear goals. Design is a process of discovery, and design thinking is at the core of innovation.

Design solves problems. Millions of design solutions are created by addressing existing, complex challenges. Is our organization competitive? Are children benefiting from the Internet? Is product packaging wasting resources? Are hospital rooms hospitable? Is there a better fabric for hot weather?

Companies know they can be a leader with good design. That’s why corporations such as Nike, General Electric, McDonald’s, Apple and many others are looking to design education to find innovative employees. An obsession with consumers’ unmet needs informs the future of business.

The world is rushing towards a ‘design economy’ - a crossroads where prosperity and technology meet culture and marketing. We live in the new Golden Age of design.