This program offers the participant a chance to learn how to build a content strategy that attracts followers, to tell stories in their content and to boost their social media presence.
Trans-media storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms (e.g. social media, books, games and more). This technique can be used for entertainment, advertising, and marketing, or social change. Participants set their goals, and will together work through a design process that will help them create a story world and introduce their audience to it.
1. An introduction to Transmedia Storytelling
2. Creative Thinking Techniques to build a story world
3. Building your story world
4. Understanding your audience
5. Participatory design
6. User-experience of your transmedia narrative
7. Using creative technologies
8. Simple prototyping
9. Testing & iterations
10. Plan your next steps
Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.
Please do not purchase materials until VCUQatar has sent final course confirmation.
Students should bring an idea journal and pen
On occasions, there may be some more materials to be bought and brought in if and when advised by the instructor.
Most of the materials are available from any art supply shop, for example:
Mariam Rafehi is a marketer and designer, who brings industry experience to a creative design process. She believes that given the right breeding ground and conditions, an innovative idea can morph and grow into reality. She is not a gardener, but going through ideation, iteration, investment validation and finally creation, is a process she enjoys; whether in working on a segment strategy, a brand personality or with virtual reality at VCU. She welcomes you to find her on linkedin as well: linkedin.com/in/mariam-rafehi-pmp