45) Trans-media Storytelling

Trans-media storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms (e.g. social media, books, games and more). This technique can be used for entertainment, advertising and marketing, or social change. You decide which goal you have in mind, and we will together work through a design process that will help you create a story world and introduce your audience to it.

Class Outline

Class Outline:


1. An introduction to Transmedia Storytelling

2. Creative Thinking Techniques to build a story world

3. Building your story world

4. Understanding your audience

5. Participatory design

6. User-experience of your transmedia narrative

7. Using creative technologies

8. Simple prototyping

9. Testing & iterations

10. Plan your next steps

Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.

Please do not purchase materials until VCUQatar has sent final course confirmation.

Items to buy for this class

Students should bring an idea journal and pen

On occasions, there may be some more materials to be bought and brought in if and when advised by the instructor.

Where to buy your materials

Most of the materials are available from any art supply shop, for example:

  • Cass Art (Fire station): Community Classes students get a 15% discount upon presenting the registration ticket
  • Jarir Bookstore: on Rayyan Road or Salwa Road
  • Color Note: on Al Nasser Street
  • Ibn Al Qayyim: at Markhiya Roundabout
  • Al Rawnaq

Register & Pay »

Terms & Conditions apply

Participants must buy their own materials

Mon, 15 Oct, 2018
Wed, 14 Nov, 2018
Mondays & Wednesdays
6:00 PM - 7:00 PM
VCUarts Qatar, Room 213
QAR 800


Mariam Rafehi

Mariam Rafehi is a marketer and designer, who brings industry experience to a creative design process. She believes that given the right breeding ground and conditions, an innovative idea can morph and grow into reality. She is not a gardener, but going through ideation, iteration, investment validation and finally creation, is a process she enjoys; whether in working on a segment strategy, a brand personality or with virtual reality at VCU. She welcomes you to find her on linkedin as well: linkedin.com/in/mariam-rafehi-pmp