27) Graphic Design (Advanced)

Study the movements that shaped today's visual world, and learn how to conceptualize projects.

Reinvent clichés, create your creative and relative effects on Adobe Suite, distill complex information, and motivate your audience.In this advanced, hands-on course, you'll build skills for the toughest graphic design projects. Moreover, the focus of this class will be on understanding the market in part II by learning the principles of the Marketing and Campaign basics. The course provides practical experience in essential studio processes and procedures, critiques, and group discussion.

Class Outline

  1. Creative professional techniques
    Show off your product or idea
    What makes them unique? Tell the audience!
  2. Conceiving a graphic idea and carrying the visual associations
    How to correct the color proportions?
    Color in information design
  3. The power of contrast: other techniques
    Advanced type: Designing Type as Image
  4. Form matching content & idea
    Advanced type: Illustrative type - Shaped Text
  5. Integrating layout styles - Create momentum & rhythm
  6. Market understanding
    Marketing principles
    Campaign basics
  7. Research & early concepts
    Organizing Thoughts
    Brainstorming - commercial practice
  8. Final commercial practice project

Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.

Please do not purchase materials until VCUQatar has sent final course confirmation.

Items to buy for this class

 Necessary materials will be announced by the instructor during the first class

On occasions, there may be some more materials to be bought and brought in if and when advised by the instructor.

Where to buy your materials

Most of the materials are available from any art supply shop, for example:

  • Cass Art (Fire station): Community Classes students get a 15% discount upon presenting the registration ticket
  • Jarir Bookstore: on Rayyan Road or Salwa Road
  • Color Note: on Al Nasser Street
  • Ibn Al Qayyim: at Markhiya Roundabout
  • Al Rawnaq

Sold Out

Tue, 15 Jan, 2019
Tue, 5 Mar, 2019
7:30 pm - 9:30 pm
VCUQatar, Room 213
QAR 1050


Nesma Magdy Khodier

is a researcher and multidisciplinary designer. She received her BFA in Graphic and Visual
communication at the University of Fine Arts in Alexandria and received her MFA in Design Studies at
Virginia Commonwealth University in Qatar, 2016

She has delved into various areas of Print, Advertising, Branding, Electronic Publishing & Marketing
through some national and international agencies. Now, As a visual communicator, graphic designer,
creative individual it is her job to understand, innovate and give back to her audience.
Therefore she educates her students to be capable of exploring diverse problem-solving methodologies,
integrates creative and intellectual thinking for all purposes of effective visual communication with
professional practices.